Sometime in the past year, I became a coffee person. I don’t know exactly when it happened, but I knew that something had changed once I started having opinions about my cuppa joe. Not just “good coffee, bad coffee” opinions either. Nowadays, I can be in the mood for a Kenyan roast, or I can sense that only a Southern Pecan will do the trick.
I know this isn’t really big news. After all, I’m not alone. 2.3 billion cups of coffee are consumed every day. Furthermore, in the United States, the average adult drinks a little over 3 cups of coffee a day. If the numbers on EcoNews are to be believed, if you drink two cups of coffee a day, it requires 18 fully-mature coffee trees to feed your habit.
There is also the oft-repeated claim that coffee is the most valuable commodity, second only to oil. Although this statement appears to be a myth, the comparison between oil and coffee is apt. The world runs on oil for everything from transportation to plastic. And plenty of us run on coffee. I run on coffee when I hit that afternoon slump. Almost 15 million Ethiopian growers, harvesters, processors, and transporters run on coffee for their livelihoods. An estimated 75 million people around the world depend on coffee for most or all of their living. Simply put, coffee is produced in the developing world and consumed in the developed world. It is startling how much is involved in each step of the way from the coffee bean to the coffee cup.
It is even more startling to me that so many people’s lives are completely consumed with making my machine whir every morning and filling my cup. Of course, in an increasingly globalized world, this level of specialization isn’t surprising. Nor am I implying that it’s wrong. It’s just worth thinking about it. And, since, I started drinking more coffee— for better or worse— I also started wondering about Fair Trade. Fair Trade promises that “your rich cup of Fair Trade coffee can help farmers escape poverty.” Fair Trade pays coffee producers with a “fair trade” price for their product as long as they meet certain environmental, labor, and production standards. Although Fair Trade is well-meaning, the system falls short of its goals. The problems are:
Overregulation. Fair Trade has an extensive list of certification requirements—ranging from farm size to contractual transparency and daily record keeping to the requirement that farmers belong to a democratic growing cooperative. These regulations put too high a burden on farmers.
Fair Trade helps only middle-income farmers. Only small-holder farmers can be certified as Fair Trade. The majority of coffee industry workers do not own land, but are hired by farmers. A recent study of Fair Trade laborers in Ethiopia and Uganda actually found that people hired to work on farms that sold fair trade products were paid less and treated worse. On the other end of the spectrum, large-holder farmers cannot be certified as Fair Trade either. Why shouldn’t large growers that treat their workers well, generating stable employment for a community be able to be listed as Fair Trade?
I think buying FairTrade is better than not paying attention to the source of your coffee. At the very least, FairTrade sends a message to companies that consumers care about supporting farmers’ livelihood. But there are better ways to buy coffee. In next Monday’s post, I’ve outlined some alternative solutions that provide more bang for your caffeinated buck than FairTrade. Check back here to read more.
(note: this is a revived post from an old blog of mine- podoflogs)
Sources:
- http://www.fda.gov/downloads/AboutFDA/CentersOffices/OfficeofFoods/CFSAN/CFSANFOIAElectronicReadingRoom/UCM333191.pdf
- http://www.earthfuture.com/econews/back_issues/02-01.asp
- http://www.dimattinacoffee.com.au/blog/entry/coffee_second_only_to_oil_is_coffee_really_the_second_largest_commodity
- http://fairtradeusa.org/products-partners/coffee#
- http://ftepr.org/wp-content/uploads/FTEPR-Final-Report-19-May-2014-FINAL.pdf
- Image source: Wikicommons